Do you think about how much light your eyes ‘consume’ each day? If you're like most people, the answer is probably no. But if you suffer from eye strain, inability to focus, have trouble falling asleep at night or find yourself waking in the morning feeling tired, then you most definitely should take a look at how much UV and HEV light your eyes are exposed to. 

What happens when two seasoned professionals who have carved their niche in office-centric environments start to get recurring headaches? Often finding themselves enclosed within walls, their gaze affixed to digital screens. This lifestyle led to a daily ordeal of relentless headaches, blurred vision by dusk and erratic sleep patterns.

The turning point was discovering the benefits of blue-light blocking technology. After buying a couple of pairs of blue light blocking glasses, and making a pact to actually wear them for a whole 10 days, they both experienced a dramatic reduction in eye fatigue, quicker sleep onset and a noticeable decrease in headaches. The constant need for eye drops to relieve strained eyes became a thing of the past!

However, they realized an essential element was missing - a blend of aesthetics with functionality. This was the beginning of an eighteen-month long journey, researching the differences in blue light blocking technology and how the different wave lengths affect us as humans. It was important also to understand the preferences, particularly of young Australians regarding frame styles, sizes and colours. Armed with this data, the duo designed their exclusive line of blue light blocking glasses, ensuring the final product offers a balance of function, comfort and style. 

The collection NuBlue was thus born, a name chosen as a tribute to their Australian roots and their belief in the potential benefits their product offers people from all walks of life. NuBlue is a brand dedicated to those who, like them, have suffered from the detrimental effects of excessive blue light exposure. The range is designed to cater to individual tastes and personalities, with options for both adults and children. Explore their extensive collection here. We’re confident that you'll discover a design that compliments your style and enhances your lifestyle.

"As office-centric business professionals we are thrilled to introduce the NuBlue® collection, not solely for its appealing design and comfort but primarily because of the immense relief it will bring to your eyes. Our hard working and dedicated Australian team are eager to share the benefits of their blue light blocking glasses technology, hoping to alleviate similar discomfort for others."

We believe you will abso-bluetly love your new glasses and if you aren’t 100% satisfied, we offer a massive 30-day money back guarantee. 

That’s NuBlue’s true blue promise to you. 

#nublue #smartmove